SA-KOI BRAND

CASE NR.2

Brand: Sa-Koi

Role: Founder

Year: 2024

A cinematic fashion editorial shot of a model wearing a structured indigo-blue jacket with intricate Pakistani mirror-work, standing in a minimalist East Asian / South Asian influenced for a global luxury audience courtyard with soft natural light.
A cinematic fashion editorial shot of a model wearing a structured indigo-blue jacket with intricate Pakistani mirror-work, standing in a minimalist East Asian / South Asian influenced for a global luxury audience courtyard with soft natural light.
Sa-Koi is an editorial brand concept that bridges Japanese wabi-sabi with Pakistani textile traditions. This collection explores cultural storytelling through experimental material manipulation and contemporary silhouettes. By blending the fluid motion of koi with structured heritage embroidery, we create a new visual language.

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A refined flat-lay of design inspiration, including koi fish sketches on rice paper and hand-spun Pakistani cotton yarns in charcoal and ivory, in a East Asian / South Asian influenced for a global luxury audience artisan's workspace.
A refined flat-lay of design inspiration, including koi fish sketches on rice paper and hand-spun Pakistani cotton yarns in charcoal and ivory, in a East Asian / South Asian influenced for a global luxury audience artisan's workspace.
A close-up photograph of a luxury textile detail from the Sa-Koi collection, featuring indigo-dyed silk and delicate cherry blossom embroidery in soft pink, cinematic side-lighting, set in a East Asian / South Asian influenced for a global luxury audience studio.
A close-up photograph of a luxury textile detail from the Sa-Koi collection, featuring indigo-dyed silk and delicate cherry blossom embroidery in soft pink, cinematic side-lighting, set in a East Asian / South Asian influenced for a global luxury audience studio.

Exploring the intersection of silk and storytelling.

Wabi-sabi meets the rich textures of heritage craft.

SOUL
An editorial overhead shot of Sa-Koi visual identity materials, featuring business cards with a minimalist koi logo and deep indigo envelopes on a sage green background, in a East Asian / South Asian influenced for a global luxury audience design office.
An editorial overhead shot of Sa-Koi visual identity materials, featuring business cards with a minimalist koi logo and deep indigo envelopes on a sage green background, in a East Asian / South Asian influenced for a global luxury audience design office.
A high-end product shot of a luxury silk scarf featuring a blend of cherry blossom motifs and geometric South Asian patterns, draped over an ivory pedestal in a East Asian / South Asian influenced for a global luxury audience gallery setting.
A high-end product shot of a luxury silk scarf featuring a blend of cherry blossom motifs and geometric South Asian patterns, draped over an ivory pedestal in a East Asian / South Asian influenced for a global luxury audience gallery setting.

Blending heritage motion with contemporary sculptural design.

Ibtahaj Hassan
+1 (661) 2087698
Ibtahajhasan@gmail.com