A NEW HERITAGE

SA-KOI

TEXTILE DESIGN

BRAND IDENTITY

JAPANESE-PAKISTANI

A close-up photograph of hand-woven indigo textile with delicate, ivory silk embroidery of koi fish scales. Cinematic lighting with deep shadows, showcasing the rich texture of the fabric in an East Asian / South Asian influenced for a global luxury audience studio.
A close-up photograph of hand-woven indigo textile with delicate, ivory silk embroidery of koi fish scales. Cinematic lighting with deep shadows, showcasing the rich texture of the fabric in an East Asian / South Asian influenced for a global luxury audience studio.
Sa-Koi represents a dialogue between two worlds, weaving Japanese minimalism with the vibrant textures of Pakistan.

This project explores cultural storytelling through experimental materials, where hand-dyed indigo textiles meet motion-inspired patterns. It is a study of wabi-sabi and heritage in a contemporary design context.
CONNECT →
A cinematic editorial photograph of a model in an East Asian / South Asian influenced for a global luxury audience setting, wearing an structured indigo and charcoal jacket with sage green accents. They are standing in a minimal, high-ceilinged room with soft natural light.
A cinematic editorial photograph of a model in an East Asian / South Asian influenced for a global luxury audience setting, wearing an structured indigo and charcoal jacket with sage green accents. They are standing in a minimal, high-ceilinged room with soft natural light.
A top-down view of an ivory porcelain bowl containing deep indigo dye and sage green pigments, surrounded by raw silk threads in a bright, minimalist East Asian / South Asian influenced for a global luxury audience workspace.
A top-down view of an ivory porcelain bowl containing deep indigo dye and sage green pigments, surrounded by raw silk threads in a bright, minimalist East Asian / South Asian influenced for a global luxury audience workspace.
Macro photography of traditional Pakistani embroidery techniques applied to an indigo-dyed linen, with charcoal black thread work, captured in soft, diffused daylight.
Macro photography of traditional Pakistani embroidery techniques applied to an indigo-dyed linen, with charcoal black thread work, captured in soft, diffused daylight.

Indigo-dyed silks meeting intricate hand-stitched koi patterns in deep blue tones.

Blending wabi-sabi aesthetics with South Asian craftsmanship.

MOOD
A luxurious flat-lay of the Sa-Koi brand book, featuring a charcoal black cover with an ivory foil logo, resting on a sage green textile background in an East Asian / South Asian influenced for a global luxury audience gallery.
A luxurious flat-lay of the Sa-Koi brand book, featuring a charcoal black cover with an ivory foil logo, resting on a sage green textile background in an East Asian / South Asian influenced for a global luxury audience gallery.
An editorial portrait of a creative professional in a East Asian / South Asian influenced for a global luxury audience architectural space, draped in layers of sage green and indigo textiles. The composition is clean and minimalist with strong vertical lines.
An editorial portrait of a creative professional in a East Asian / South Asian influenced for a global luxury audience architectural space, draped in layers of sage green and indigo textiles. The composition is clean and minimalist with strong vertical lines.

An immersive editorial exploring the intersection of cultural narratives and contemporary fashion.

Ibtahaj Hassan
+1 (661) 2087698
Ibtahajhasan@gmail.com